A successful print design with a targeted message, delivered at just the right moment can successfully grab its audience.
Print is not dead
Sponsorship ads
Signs mark the topic of each table at the HD Supply HR Wellness Roadshow. The "Taking Care Of Our People" logo was used on tee-shirts and swag. (PDF)
AHEAD's multipurpose briefs are linked on the product pages as quick-references, emailed to prospective clients or used as hand-outs in sales meetings.
AHEAD Solution Briefs
HD Supply Table Stands
The Commercial Banking tri-fold pocket brochure was used for sales in meetings and conferences to promote existing capabilities. The two designs below have the same content with updated data.
Everbank Brand: Graphic shapes and data driven with teal and red; The radial bars on the cover were hit with a high gloss varnish, while the rest was matte, creating a striking impression.
TIAA Brand: Photographic and diagram driven with blue and orange.
Challenges: Vast quantity of content. Needed to work for a range of business verticals, who wanted to customize with their specific USP.
Solution: Distilled copy into long and short form, including data visualizations when appropriate. Added pocket folder, providing the opportunity to customize content to target audience and situation.
Before and after an acquisition
