Full Adobe Suite design skills and good collaboration are a must to pull off a successful campaign.
Left; TIAA Retirement Advisors promo with two sets of dynamic content for A/B testing purposes–Dreamweaver layout and Terminal build. Center; HD Supply safety regulation and updated products alert–Figma layout and Salesforce build. Right; HD Supply Diversity web page–Adobe XD layout and Phenom build.
Test results were not as we had expected with this cross-sell. When testing with image verses no image, there was no significant difference. Testing postcards with earnings shown had a little higher response rate than postcards without, but not significant.
Commercial Real Estate email
A variety of email announcements for different types of events.
A quarterly email from the Commercial Real Estate division to keep the client/rep relationship current and peak interest in new deals.
Case-study: TIAA Bank balance build campaign
Before & After
It's the best day in an in-house office when time allows for collaboration with a team to brainstorm solutions. The Balance Build rebrand challenge included updates to an existing campaign. The goal was to encourage customers to add money to their checking accounts to receive a cash bonus.
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First, the cash bonus amount was moved to the top and made bolder. This allowed for the headline to be more clever.
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The qualifying instructions for how to receive this bonus were originally more in legal terms. They were updated to include an easy-to-understand timeline. Working with the email code specialist, we animated the dot in the email timeline so that it moved vertically down the paragraph.
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Originally the reward amounts were buried in a traditional table. An infographic was designed to relpace it, reflecting the deposit differences more visually to scale.
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A short-fold was designed so that the bonus amount was seen upon exiting the envelope, before the direct mail piece was unfolded.
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And finally, the original call-to-action was a click away on a landing page. The updated campaign gave clear instructions for how to get started right away, within the original piece. Then contact information or a landing page link were provided for more details. PDF