The Momentum Newsletter reflected a look and feel that matched Lender Processing Services’ (LPS) tech-savvy customers. Working with product account managers, typical Word documents were transformed into interactive PDF Newsletters with informative and visually appealing information graphics. The email used clickable links that lead to specific articles or the option to download the full pdf.

 

Analytics for the eNewsletter reflected 50% opens on average and an average of 6 new leads per quarter.