Commercial banking and lending brochure
This tri-fold pocket brochure was used for sales in meetings and conferences to promote existing capabilities. The radial bars on the cover were hit with a high gloss varnish, while the rest was matte, creating a striking impression.
Challenges: Vast quantity of content. Needed to work for a range of business verticals, who wanted to customize with their specific USP.
Solution: Distilled copy into long and short form, including data visualizations when appropriate. Added pocket folder, providing the opportunity to customize content to target audience and situation.
*Images shown reflect two versions of the same content, with the second design created after a company acquisition and complete brand change.
Successful print design with a targeted message, delivered at just the right moment, can successfully grab its audience.
Print is not dead
Sponsorship ads
Most print layouts can be dual-purposed as digital. AHEAD briefs are linked on the AHEAD product pages as downloadable quick-references, emailed, or used as printed hand-outs in prospective client meetings.
AHEAD Solution Briefs
