All corporate Newsletters were created as PDFs behind a login and delivered through an email link. The email presented an interactive table of contents. Below are the PDF cover pages.
Received Graphic Design USA, Communication Arts and Marcom awards.
Received a Marcom award
The Momentum Newsletter, with its clean white background and iconic imagery, reflects a look and feel that matched Lender Processing Services’ (LPS) tech-savvy clients.
Working with account managers, typical Word documents were transformed into interactive PDF Newsletters with informative and visually appealing information graphics. Analytics for the eNewsletter reflected 50% opens on average and an average of 6 new leads per quarter.
Individual email promotions increasingly filled workers’ email boxes. The corporate intranet blog was reserved for business news and information. So the LPS Newsletter was created to keep over 3,000 employees “connected” with upcoming campus events, partnered product promotions, and community volunteer opportunities. Using link anchored navigation in the PDF table of contents, the reader is sent directly to any article of interest. Employees’ inboxes were now cleared for more work-related correspondence.