Special Folds & Die-cuts

Print projects with unique effects are what I live for. When it comes to ensuring quality folds and die-cuts meet U.S. Postal standards, I am the expert. Here are some pieces designed for direct mail which generated positive results.

Pop-up

Faux credit card pop-up in 3-D. The background used a soft-touch matte varnish while the credit card was covered with a high gloss UV so that at first glance it looked real.

Pull-tabs

Why not put your most important bullet points on a pull-tab? This clever promo was mailed to existing clients, then delivery was followed by a matching email campaign one week later.

Card  stock circles that fan 

This attention-getter was mailed in a square envelope to MBA Annual Convention & Expo attendees one week before the event to bring traffic to the LPS booth. The last page of the
"fan” included a schedule of booth presentations which was cleverly perforated for tearing off so that clients could bringing it to the event as a ready-reference.
 
Printed on heavy card stock with a slick high gloss varnish, this piece has weight and is fun to hold. I was told some clients used them to decorate their desks for months.

Special thanks to Hartley Press who worked diligently with me on each of these projects to produce high quality results, often in quick turn-around circumstances.

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All works privately owned. Do not reproduce without the expressed written consent of Sue Runyon. © 2020